We all work on our social media daily, but are you posting and engaging at the right times to draw more clients and clicks to your website. Here are a few things that can be tweaked to see if your Facebook page is bringing as much to your site as it can. Ideas on changing up your Facebook page:
- Update your cover photo
- Update your profile picture
- Add more info in your About section
- Add a few of your keywords to your About section
- Add a date of when your company was founded
- Like other pages as your page
- Pin a post to the top of your page
Ideas on changing up your Facebook posts:
- Post at different times than usual
- If you only post once a week, try another day
- Use different types of posts (text, photos, links, videos)
- Include hashtags in your posts
- Tag other people and pages in your posts
- Post specials, events, local events and current news
Make some of these changes and see if your click thru rate increases. Making just a few changes can bring more traffic to your site and keep clients coming back to look for something new.