Color is a big part of a company’s logo. It shows part of who you are are and what you do. Color is always one of the first things that come to mind when working on a design. We are always looking for the best and most pleasing colors to make your business stand out from the rest. In the UK, the government is planning to pass a new law preventing the use of bright and attractive colors. This law is only directed towards the designers and marketers of cigarette packaging. All of their color choices are coming to a halt.
Since most advertising and soliciting of cigarettes has been banned, color had become the marketing departments best asset. Big Tobacco companies are using bright colors and attractive packaging to mask the risks of smoking. Packaging has also taken on a new role with cigarette marketing. Longer, sleeker and cleaner looking packaging are used to reflect a beautiful image. Not an image of what cigarettes smoking can do to you and the ones around you. In the fight against the Big Tobacco companies, the UK government has proposed a plan to only allow one Pantone color used for cigarette packages. That one color is Pantone 448 C. If you know your Pantone colors, you know that this is not the most pleasant and appealing color out there. It is a pretty ugly color to be quite honest. Do you think it is ugly enough to make a difference in the marketing of cigarettes?