Pinterest is an extremely useful marketing tool for businesses. Many don’t take this platform and use it to its fullest potential. Here are a few stats on Pinterest that may make you spend some more time on creating your Pinterest page in the future.
- Schedule your pins to go out at the best times. 2:00pm-4:00pm and 8:00pm-1:00am on Saturday’s seem to be the best time and day to schedule pins.
- Users who pin 15-30 times a day get the best results. These should be spread throughout the day. Schedule your pins to go out every hour.
- The 10 most repined words on Pinterest are recipe, chicken, minutes, bake, cake, cheese, cut, bottle, step, and mix. Whenever possible use these words in your pin descriptions.
- Pin descriptions between 100 and 200 characters get repined the most. Therefore, briefly describe the image or the web page the image will lead to.
- 75% of everyday Pinterest traffic arrives though mobile apps. Be sure your website is responsive.
- A Call to action pin description can increase engagement by 80%. Add relevant descriptions that ask for clicks, repins, likes, or comments.
