Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the…
meta descriptions
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Optimize page titles & meta descriptions – Don’t use your keywords and stuff your descriptions, but, optimize them to appeal like a pay-per-click ad. Your page title and meta description…
Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two. Meta descriptions have…
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